HBS Media and Brand Study

What is asked

What is asked

What is asked?

Which media do financial service providers and institutional investors in Germany use?
How is the brand perception in the German financial industry?

Content

Newspapers Magazines Online vs Print Websites Online Newsletters Radio TV Investment and Asset Managers In Banks Insurance Independent Financial Advisors Family Offices Foundations Corporates VAG Investors Bank Treasurers Trade Events Perception Use Frequency Dwelling Time Advertisements Decisions Age Private Bank Volume of Capital Company Size Associations Advertising Articles Social Media Apps Institutional Investors Fund of Fund Managers